Parents Lead

Reducing Youth Access to Alcohol
Reducing your Child's Risk for Substance Use
When you Suspect Substance Use
Social Host Liability Laws

Believe it or not, kids still listen to their parents. In fact, kids usually listen to their parents more than anybody else, including their friends. Research has continually shown that kids rank their parents to have the most influence on their decision of whether or not to drink alcohol.

Through ongoing conversations, healthy role-modeling, monitoring, support and engagement, parents can reduce the likelihood that their child will drink alcohol underage.

Many of the factors that impact a child’s likelihood of initiating underage drinking also impact their likelihood of developing depression, anxiety or other behavioral health issues. Even with the primary focus of underage drinking, the principles of Parents Lead can support parents in preventing other behavioral health issues for their children as well.

Parents Lead encourages parents to:

  • Initiate and/or continue conversations with their children, especially about underage drinking
  • Role model positive and healthy behaviors
  • Monitor their children’s whereabouts
  • Provide ongoing support and engagement

Key features of

  • Browse the age-specific resources, whether you have a toddler or a college-age child
  • Sign up for monthly emails with content specific to your child’s age
  • Print off the conversation starters and put them in your car, wallet, or at the dinner table to support those important everyday conversations
  • Follow the Parents Lead Facebook and Twitter accounts to get parenting tips and updates